e-branding:A measure of Trust and Relationships
TechCrunch reports Shycast.com which is a social network website for people & brands.
Founder Drew Peloso says that he hopes to create a community where brands can reach out to receptive users and engage with them directly. Brands give back to the community by sponsoring contests. Users are encouraged to tag themselves with brands they like, and to recommend new contests involving any brand. Other users will comment and vote on those suggested contests, and Shycast will then propose these potential contests to brands.
I read a article A picture of Trust wrote by Don Tapcott in 2004. Don said:
In the networked economy, the brand isn’t just an image but rather a measure of trust and relationships.No longer can spin doctors and admen make bad products or companies look good. Firms need to be honest, abide by their commitments, and show they care about customer interests by providing superior products or lower cost.
Courtesy of the Internet, consumers have increased access to knowledge about products and services. They can discern true value more easily.They can find out which cars perform best, are safest, and last longest; which laundry detergent gets clothes the whitest;which flight is the cheapest; which cell phone company has the best plans; which book has great ideas; and which vacation package is the best value.
Maybe social contests isn’t best way on e-branding .