Interest in Interest
Last Tuesday, I had a Skype meeting with Ouyang who is a psychologist and running a test software company. He wrote most posts on Career and SNS in his blog (http://caap.cn/blogs/ouyang/) I knew him from Wealink.com and have exchanged some e-mails. It is an nice conversation which covers Career, Brand identity, Start up, SNS and PSFs (Professional Services Firms).
I have great interest on PSFs since 2001. After leave advertising and communication industry, I work for some companies to raise fund from foreign Venture Capital firms or listing on oversea stock exchanges. I usually work for early stage investors and join the follow round financial process as a internal consultant in company.
It is nice experience to work with many parties as investment bankers, legal advisers, audits and others. In the beginning, I often thought their works seems as advertising and communication industry. In 2001, I touch a book The Intellect Industry: Profiting and Learning from Professional Service Firms which was write by Mark Coleridge Scott who is ex-COO of WPP which is a large holding company in advertising and communication service field. After read the book, I got the whole new mind. I thought It shows me a new way of career.
Last week, I visit www.fwpublications.com and know a business story about Interest. After read the website, I got a new idea about PSFs and Career. In fact , there are three states below:
·Hobby and Enthusiast
·Pro-Am (Know more form here http://www.proamrevolution.com/)
·Professional and Guru
It is all about life-long learners. It is special career based on Interest. Okie, Who is F+W Publications? Read below:
Founded in the early 1900s, F+W is a publisher of special interest magazines and books in a broad variety of consumer enthusiast categories. The Company also operates book clubs, conferences, trade shows, Web sites and education programs, all focused on the same consumer hobbies and enthusiast subject areas where the magazines and book publishing programs specialize.
Through a combination of internal growth and acquisition, the Company has become one of the largest special interest publishers in the world. Since 1999, F+W has increased fourfold in revenues, while maintaining consistently strong profitability and offering a secure, collaborative culture for employees. The Company’s mission is centered on providing customers with useful content and related services that strengthen their pursuit of their chosen hobbies and special interest activities. There is a “how to” underpinning to most of the content published by F+W, helping customers improve and maximize enjoyment.
This is what the Company does, and it has been doing it extraordinarily well for almost 100 years thanks to the commitment of employees and customers worldwide.