How does social web enable people building a strong brand through engaging campaigns without any budget?

Blogosphere spread Corporate Confidential

Posted: April 26th, 2008 | Author: Oliver Ding | Filed under: Uncategorized | Tags: | No Comments »

Today I know three new things below:

A guy: Cynthia Shapiro
A book:Corporate Confidential
A website: New Ladder To Success


Cynthia Shapiro’s picture, from her website.

I read an Interview with Cynthia Shapiro by New Ladder To Success, I found there is an interesting story within its publish process.

NLTS: What inspired you to write, Corporate Confidential? How long did it take you to finish the book and to get it published?

CS: The more I worked with employees, the more damage I saw being done, and the more I felt compelled to do something about it. I simply got to the point in my career where I knew too much about what was going on. I could see what it was doing to the employees, and I simply could not stay silent any longer. This book had to be written. Nothing would have stopped me (and many tried). I felt compelled to complete the process.

Oddly enough, the more obstacles were thrown in my way, the more determined I became. Each obstacle made me feel even more strongly that this information had to be brought to light so everyone could benefit.

The book was finished rather quickly. But then I began a four year struggle to get it published.

You see, I forgot that publishers are companies too, and there were two very large publishers that didn’t want this information out there. They basically tried to kill the book.

Luckily, I found St. Martin’s Press, and the fact that they were willing to go up against other publishers to make it happen says a lot about the type of company they are. (Yes, there are companies out there trying very hard to do it right. The trick is learning how to tell the difference.)

I also had quite a bit of trouble getting people to review the book, and getting the media to cover the book launch, for the same reason.

But a grass-roots movement started from people who were reading the book and talking about it around water coolers, and on the internet. Soon it became so big that the media had to take notice and that barrier was overcome. I still have some trouble with a few media outlets that continue to feel a little threatened by the information, but the word continues to spread.

Also embed some videos from Cynthia Shapiro website.

Original video source

Vivid World: Goldman Sachs launchs 10,000 Women program

Posted: April 9th, 2008 | Author: Oliver Ding | Filed under: Branding | Tags: , | No Comments »

Goldman Sachs Group, the international investment banking company, has launched a new program to provide ten thousand poor women with business education.

The program is based on a Goldman Sachs research report called “Women Hold Up Half the Sky.” The research shows the powerful effects that working women have on their nations’ economies and societies.

Goldman Sachs plans to give one hundred million dollars to the 10,000 Women program over the next five years. It will also urge its employees to donate their time and knowledge in the classroom.

The program website is here.

http://www.10000women.org

View this page  to watch the program announcement at Columbia University.

It is a cool program for a great investment banking company. You know the magic of number. You know why they named this program.

Daily Reading:Clay Shirky’s book and New Model of Social Software

Posted: April 5th, 2008 | Author: Oliver Ding | Filed under: Uncategorized | Tags: , , | No Comments »

The day before yesterday, we went to bookshop and bought three new books.

Tagging by

Here Comes Everybody by Clay Shirky

Writing to Change the World

I like Clay Shirly’s book very much! I am blogging on Group and Social Software on my Chinese blog. I want to point out how people use social software inside offline organizations and online groups.

I found some stuff online about Shirly’s book. Here are video and related slideshow below:

Video and MP3 audio:

Please go to view the event webpage of Brekman Center for Internet & Society of Harvard Law School website.

or their Youtube channel :)

Clay Shirky, author of the just released “Here Comes Everybody: The Power of Organizing Without Organizations” speaking at Harvard Law School’s Austin Hall on Feb. 28,2008 hosted by the Berkman Center for Internet and Society at Harvard Law School.

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I also found a great slideshow about Clay Shirky on Slideshow.net

Christina Wodtke who is PublicSquare’s fonder create a slideshow to presence a new model of social software.

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Wodtke expanded the Webb/Butterfield/Smith Model (slide 47)which is a famous model of social software to new model with more blocks (slide 45). The new model has cover many new issue Shirky talked in his book.

A reader wrote a review on Shirky’s book on Amazon, I like this review :)

Clay Shirky is a leading thinker on social technologies, and this book is his introduction to why social technologies like Wikipedia work. Each chapter has a well-chosen story to illustrate the technologies he’s discussing, from the Stolen Sidekick page to Flickr’s coverage of Coney Island’s Mermaid Parade, and how they are being used, including Egyptian activists using Twitter to keep each other updated of their activities and confrontations with authority, or Belarussian protestors using LiveJournal to organize flash mobs.

Shirky’s book is a terrific introduction to social technology, with an overview of both the social and the technological and how they are feeding on each other to form new combinations. I highly recommend it to anybody who has any interest in how new tools are giving us more power by multiplying the number of ways in which we can interact with each other.

— By Eric Nehrlich “generalist”

Hope you also like this book and this guy!