How does social web enable people building a strong brand through engaging campaigns without any budget?

Blogosphere spread Corporate Confidential

Posted: April 26th, 2008 | Author: Oliver Ding | Filed under: Uncategorized | Tags: |

Today I know three new things below:

A guy: Cynthia Shapiro
A book:Corporate Confidential
A website: New Ladder To Success


Cynthia Shapiro’s picture, from her website.

I read an Interview with Cynthia Shapiro by New Ladder To Success, I found there is an interesting story within its publish process.

NLTS: What inspired you to write, Corporate Confidential? How long did it take you to finish the book and to get it published?

CS: The more I worked with employees, the more damage I saw being done, and the more I felt compelled to do something about it. I simply got to the point in my career where I knew too much about what was going on. I could see what it was doing to the employees, and I simply could not stay silent any longer. This book had to be written. Nothing would have stopped me (and many tried). I felt compelled to complete the process.

Oddly enough, the more obstacles were thrown in my way, the more determined I became. Each obstacle made me feel even more strongly that this information had to be brought to light so everyone could benefit.

The book was finished rather quickly. But then I began a four year struggle to get it published.

You see, I forgot that publishers are companies too, and there were two very large publishers that didn’t want this information out there. They basically tried to kill the book.

Luckily, I found St. Martin’s Press, and the fact that they were willing to go up against other publishers to make it happen says a lot about the type of company they are. (Yes, there are companies out there trying very hard to do it right. The trick is learning how to tell the difference.)

I also had quite a bit of trouble getting people to review the book, and getting the media to cover the book launch, for the same reason.

But a grass-roots movement started from people who were reading the book and talking about it around water coolers, and on the internet. Soon it became so big that the media had to take notice and that barrier was overcome. I still have some trouble with a few media outlets that continue to feel a little threatened by the information, but the word continues to spread.

Also embed some videos from Cynthia Shapiro website.



Leave a Reply