Micro Space of Oliver Ding

Slideshow of the Day again! Yes! It is for the Day of the opening ceremonies of Beijing Olympic Games.

The slideshow is for the #080808 Twitter campaign, started by Chinese Twitter users. #080808 means 08/08/08, the opening day of Beijing Olympic Games 2008.The official weblog of this campaign:http://tag080808.com

If you want to know the whole story, then read a article from New York Times:

Chinese Tweeters Celebrate Olympics With #080808

Using “#080808″ (pronounced “tag 080808″), a symbol for the date of the Olympics opening day, August 8, 2008, is “just for fun, a way to ‘write down’ the day,” said Steven Lin, one of the movement’s co-founders, who works for official Olympic Web site Sohu.com as a project manager.

Founded by Lin and two other Internet industry managers, they conceived of the idea on Wednesday, and only began propagating it on Thursday. Lin, who tweets as “flypig,” said they chose #080808 for a number of reasons but for one above all others: it was easy to type, including on a cell phone.

Although the number of #080808 tweeters is not known, a new one is being added about every half-second, as of noon in Beijing local time. Applications are now being written for the movement, including an Adobe Photoshop overlay, allowing users to superimpose the slogan over their Twitter avatars.

read full article.

The twitter campaign expands to other web2.0 communities. Junyu who is working for Google China created an great mash-up page. (http://tag080808.appspot.com/)

Web 2.0 unites around #080808 campaign by Danwei

The campaign is not limited to Twitter. The #080808 tag can be used to tag any online content (Flickr pics, YouTube videos, text blog postings, Technorati / Google Blogsearch, etc.). Click here for a mash-up Web site created by Junyu Wang that aggregates all the latest multimedia postings tagged “#080808″ into a single, simple interface.

I just now read Jia’s new post about her experience of looking for intern job through a unique social media website Slideshare.net

It is a great story that I have been following from 1.0 to 2.0

A brand called Jia 1.0
7 months ago

| View | Upload your own

Jia said the story about the first slideshow:

I uploaded my first PPT resume 4 months ago to Slideshare and was excited to see so many downloads and comments here. My friend Minmin got inspiration from my ppt and did her own. It was great to know that both of ours are selected into Spotlight section here. 4 months past and my life changed a little. Now I updated a new version of the resume and hope you will like it as well.

In fact, she got the first intern through the first slideshow resume. She was doing the intern of Assistant Marketing Manager at Nuovomedia Laboratories, Boston, she honed her research skills in a business setting, accumulated real world knowledge on marketing, and contributed insightful strategies during team meetings. Her boss recommended her as a great find on Linkedin.

A brand called Jia 2.0 2 months ago

| View | Upload your own

Jia updated her A brand called Jia 1.0 ppt resume and uploaded it 2months ago.It attracted more traffic as well as feedback. But that’s it, story seems ends:)

Not yet,the story continued… Jia told us the other half story at the new post:

Until one day in April, I got an email from Doug, one of the directors at PJA, that if I’d like to go there and talk for a possible internship. Puzzled? It turned out that he came across my ppt which was featured on slideshare’s frontpage back to then. After checking out the agency website, I was really excited because I almost went out for a on-campus co-op job fair with limited attending companies which could align with my interests. …So, I replied, made appointments, went for three round interviews, talked to five people at the agency, and finally received the email extending a three-month offer to me.

Jia got the intern job again, it is an exciting story that how people use slideshow as social media tool to spread personal brand,improve social capital,and make advantage of career.That is INTERN 2.0 powered by RESUME 2.0.

TinyURL for this post:

http://tinyurl.com/58nuwa

Related links:

A brand called Jia 1.0 ppt;

A brand called Jia 2.0 ppt;

Jia’s linkedin public profile

Jia’s slideshare space

Jia’s newest post about the original story: Intern 2.0

Comment this story on Friendfeed.com: A brand called Jia: how to use slideshare to get an intern job?

This month I know a new friend V who is living in Singapore. She is Chinese and runs a branding identity design firm. I knew her blog when I read some posts about London 2012 logo which designed by Wolff Olins.

(By the way, I like this idea, I also wrote a post in my Chinese blog.)

Though V is blogging in English, I thought she is also fluent in Chinese. This week I received a message from V. She said below:

Will I have any audience from China if I translate the more interesting posts from my blog into Chinese?

When I received the message above, I reply to her below:

Dear V,

Nice to hear you will blogging in Chinese. I know a friend called Jacky Peng  who is also living in Singapore.

He is blogging in Chinese and English. He often translates some articles from English blogosphere into Chinese blogosphere. He also worked on PledgeBank.com translating project with me. You could visit below to read his translation:

- Education Translating
- Blog Chinese Translating

Here is a bridge between Chinese blogosphere and English blogosphere. People write blogs in double languages. People also translate blogs and articles into Chinese or English.

Last year I held a survey called Webridge to learn more about translation blogs and websites. You could visit the link below to know more detail in Chinese:

I believe here are a little of people blogging on brand management and brand identity design in Chinese blogosphere. If you translate your more interesting posts into Chinese, then people would like to read them. Also, you could translate some great articles or posts which wrote by other brand experts or bloggers.

I also have interesting on translate some information on NPOs brand identity design case. I will write on some cases below:

Landor done for The Paley Center for Media

Wolff Olins done for Product RED

New identity of The Humane Society of the United States (HSUS)

Maybe you don’t need to setup a Chinese version blog in the beginning; you could translate your posts in www.Yeeyan.com which is a translation community website. I like yeeyan.com very much   Their last e-mail list has been attached below, you could know them more.

Enjoy your trip in Chinese blogosphere 

Best wishes,

Oliver Ding

http://blog.swordi.com

V should trip in Chinese  blogosphere, hope she meet nice people in the future.If you are blogging in double languages, then tell me. I will put your link in my blog

This is an open letter to signers who supports my pledge at PledgeBank.com.

This pledge has been successful before Deadline May 8, 2007. Thank to signers below:

• mustysky
• jack peng
• 11
• Tom Shi
• Tangos Chan
• Adieu
• joshyu
• Isaac Mao
• ephant
• Cloudiyoung
• bookworm
• xiaoxiaosun
• Topointer
• Qu Yuanzhou

Dear friends,

Thanks for your supports.

The day before last day, I wrote this letter’s draft. I said: “There are 11 people have signed up, 3 more needed. It seems our pledge will be successful before the deadline May 8. ”

I am waiting the last of signer. I guess who will add his/her name to my pledge and take it success in final. To my surprise, Qu Yuanzhou is the fourteenth signer. I know Yuanzhou’s name first time through his paper about 1kg project. I remember the night when I met him in Hangzhou. We have a chat with PLP’s Xuan Weijian long time in Xuan’s room after we had the dinner with many people who are running NPO projects. The chat will be a scene of our future book. (PLP: Pass Love Project, www.passlove.org)

I will write an English book with 15 stories about Chinese Internet users who done unrelated to entertainment but only if 14 other local people will do the same with me.

Promise doesn’t come easy! Is Oliver crazy?

When I was working for local advertising companies before 6 years, I like to collect advertising slogans of famous brand such as Nike’s just to do. I also like a slogan which is an own slogan of slogan maker: Nothing is Impossible. It was created by SAATCHI & SAATCHI which is a world class famous advertising agency. In 2001, I left marketing communication industry to work for fund raising. Since that time, I have more time to get online and touch the world through Internet.

One day, I met www.nzedge.com which was co-founded in 1999 by Brian Sweeney and Kevin Roberts who privately fund the initiative. When I read NZEDGE’s story, there was a crash inside my mind.

The New Zealand Edge is a new way of thinking about our identity, people, stories, achievements and place in the world. Below are NZEDGE’s two pointers from the bottom of the world, sign-posts to strengthen our identity and foster the global community of New Zealanders.

In that time, I registered my first domain name www.nextfuzhou.com which used my city’s name Fuzhou. I left my hometown Jianyang to Fuzhou in 1988, so I believe Fuzhou is my second hometown in 2000. I like this middle beautiful city. So I want to make a website to push some stories of people who live in Fuzhou. The New Zealand Edge’s website took me excitement. I believe it is an example to Nextfuzhou.com. I also noted Kevin Roberts’s speech at Waikato University, Hamilton 16 October, 2001.

Kevin is CEO of SAATCHI & SAATCHI. His speech called Nothing is Impossible. You could see it in here. Kevin said below:

If you stand for nothing you fall for everything. What do you believe in? What will you never do? These are questions for you, and only you to figure out.

I like this article and print it to my friend sometimes. I also believe nothing is impossible as Kevin, but www.nextfuzhou.com doesn’t seem as The New Zealand Edge till now. I am deeply compunctious for this thing. I made something wrong. I also got same feel in other project. I will also push it in the future book.

I thought maybe many people have same feel as me.PledgeBank.com made a good idea to solve this problem. The project’s founder Tom Steinberg said below:

We all know what it is like to feel powerless, that our own actions can’t really change the things that we want to change. PledgeBank is about beating that feeling by connecting you with other people who also want to make a change, but who don’t want the personal risk of being the only person to turn up to a meeting or the only person to donate ten pounds to a cause that actually needed a thousand.

That is why I was agreed to join Pledgebank.com localization project without hesitation. We are almost finished the draft of translation. Now we are check on it and test. That is why I made a pledge to say our stories. It is whole new way to do what you want to do. I’d like to try it and share my experience to other people.

Thanks all of you come to here. Some of you are the roles of the future book. I know you play the story. I also know your legend for long time. It is time to spread the story of you and your friends to the world. Many stories are playing when we are writing on them. You could choose one story you love best, then observe them closely, have a part in them, and writing output your experience.

To do together, nothing is impossible. I believe so.

I will go to Guangzhou to join Psy-Business Conference this weekend. Next week I will write the summary of our book.

Thanks very much again.

Best wishes,

Oliver Ding

http://blog.swordi.com

PledgeBank.com Chinese version website has been launched on May 14, 2007!

Congratulations to PledgeBank.com. Belarusian translation of PledgeBank was also launch in same day.

We began this Chinese localization in March and finished it after three months. We have five people.

After we launch it, Tim who is elite translation manager volunteer of PledgeBank.com team, wrote e-mail to me:

Just a few other questions, if I could: do you know each other in “real life”, or are you just internet co-workers? Have you worked on any other projects before, or is PledgeBank your first co-production? And if this is your first project together, how did you actually find each other and start work?

I replied to him the day before last day. I’d like to share it in my blog to tell people our story.

To Tim,

It seems our book Their Internet will be popular in the West.

We know each other in Internet first but we met each other in real life. I am a member of SocialBrain.org. Sometime I work with Isaac. I met Isaac three times. Thanks to Isaac, He brings me into social web world.

I have worked on a voluntary survey called Webridge with Danny. This survey tries to understand and promote the voluntary translation that people are doing in Chinese blogosphere. Danny is a entrepreneur and runs a start up in English learning field. He also is active education blogger and leads some of Edu 2.0 projects such as voluntary translation group blog focused on education field.

I also have great interest in knowledge management, learning and education. I met Danny and his partner Rita Zhou in Chinese Blogger Conference in Hangzhou last year. Danny’s partner, Rita also is an online contributor. She is running an online collaborative project on art & craft called One Idea One Day.

Jacky is keyman in Webridge survey project. He joins many translation projects so he knows many people. He forward the questionnaire to three teams. Jacky is running a project called Xiao Qiao.

The goal of XiaoQiao Podcast is to:

Introduce the culture and life to the West in English and Introduce the West to China in Chinese.

Danny know Jacky before, so Jacky give me a task which let me write fifteen memes because I told him I have three blogs. For keep my promise, I want to write fifteen stories. So I made the pledge Their Internet. Thanks to Jacky. You give me the great inspiration.

Maybe Nan will be an artist. I like her draw with imagination. She also works for memedia which is new project which will be Voice of Blogosphere. She current leads the Foo Camp.

PledgeBank is first co-project which I led. So I’d like to say thanks to all members of team again. Nan and Jacky, hope I meet you soon!