Micro Space of Oliver Ding

Talking on Brand identity,Internet,Venture Capital,Npos,Career and people in China. http://blog.Swordi.com

Archive for the 'SocialNetworks' Category

A brand called Jia:An INTERN 2.0 story powered by RESUME 2.0

Sunday, June 22nd, 2008

I just now read Jia’s new post about her experience of looking for intern job through a unique social media website Slideshare.net

It is a great story that I have been following from 1.0 to 2.0 :)

A brand called Jia 1.0
7 months ago

Jia said the story about the first slideshow:

I uploaded my first PPT resume 4 months ago to Slideshare and was excited to see so many downloads and comments here. My friend Minmin got inspiration from my ppt and did her own. It was great to know that both of ours are selected into Spotlight section here. 4 months past and my life changed a little. Now I updated a new version of the resume and hope you will like it as well.

In fact, she got the first intern through the first slideshow resume. She was doing the intern of Assistant Marketing Manager at Nuovomedia Laboratories, Boston, she honed her research skills in a business setting, accumulated real world knowledge on marketing, and contributed insightful strategies during team meetings. Her boss recommended her as a great find on Linkedin.

A brand called Jia 2.0 2 months ago

Jia updated her A brand called Jia 1.0 ppt resume and uploaded it 2months ago.It attracted more traffic as well as feedback. But that’s it, story seems ends:)

Not yet,the story continued… Jia told us the other half story at the new post:

Until one day in April, I got an email from Doug, one of the directors at PJA, that if I’d like to go there and talk for a possible internship. Puzzled? It turned out that he came across my ppt which was featured on slideshare’s frontpage back to then. After checking out the agency website, I was really excited because I almost went out for a on-campus co-op job fair with limited attending companies which could align with my interests. …So, I replied, made appointments, went for three round interviews, talked to five people at the agency, and finally received the email extending a three-month offer to me.

Jia got the intern job again, it is an exciting story that how people use slideshow as social media tool to spread personal brand,improve social capital,and make advantage of career.That is INTERN 2.0 powered by RESUME 2.0.

TinyURL for this post:

http://tinyurl.com/58nuwa

Related links:

A brand called Jia 1.0 ppt;

A brand called Jia 2.0 ppt;

Jia’s linkedin public profile

Jia’s slideshare space

Jia’s newest post about the original story: Intern 2.0

Comment this story on Friendfeed.com: A brand called Jia: how to use slideshare to get an intern job?

Daily Reading:Clay Shirky’s book and New Model of Social Software

Saturday, April 5th, 2008

The day before yesterday, we went to bookshop and bought three new books.

Tagging by

Here Comes Everybody by Clay Shirky

Writing to Change the World

I like Clay Shirly’s book very much! I am blogging on Group and Social Software on my Chinese blog. I want to point out how people use social software inside offline organizations and online groups.

I found some stuff online about Shirly’s book. Here are video and related slideshow below:

Video and MP3 audio:

Please go to view the event webpage of Brekman Center for Internet & Society of Harvard Law School website.

or their Youtube channel :)

Clay Shirky, author of the just released “Here Comes Everybody: The Power of Organizing Without Organizations” speaking at Harvard Law School’s Austin Hall on Feb. 28,2008 hosted by the Berkman Center for Internet and Society at Harvard Law School.


I also found a great slideshow about Clay Shirky on Slideshow.net

Christina Wodtke who is PublicSquare’s fonder create a slideshow to presence a new model of social software.

Wodtke expanded the Webb/Butterfield/Smith Model (slide 47)which is a famous model of social software to new model with more blocks (slide 45). The new model has cover many new issue Shirky talked in his book.

A reader wrote a review on Shirky’s book on Amazon, I like this review :)

Clay Shirky is a leading thinker on social technologies, and this book is his introduction to why social technologies like Wikipedia work. Each chapter has a well-chosen story to illustrate the technologies he’s discussing, from the Stolen Sidekick page to Flickr’s coverage of Coney Island’s Mermaid Parade, and how they are being used, including Egyptian activists using Twitter to keep each other updated of their activities and confrontations with authority, or Belarussian protestors using LiveJournal to organize flash mobs.

Shirky’s book is a terrific introduction to social technology, with an overview of both the social and the technological and how they are feeding on each other to form new combinations. I highly recommend it to anybody who has any interest in how new tools are giving us more power by multiplying the number of ways in which we can interact with each other.

— By Eric Nehrlich “generalist”

Hope you also like this book and this guy!

Vivid World:The Machine; bebo; EDin08

Friday, March 14th, 2008

Vivid World is my new scrapbook on videos:) I’d like share videos I watch here.

Web 2.0 … The Machine is Us/ing Us


Bebo: By the (Not So Big) Numbers

EDin08: The future of America


The future of America will not make it through the 10th grade, or if they do graduate high school, they will be unprepared for college. Do something about it. Join EDin08 at www.edin08.com

Daily Reading: Antisocial and the Long Tail of Social Networking Websites

Saturday, March 8th, 2008

It is cool article and cool comments:)

Antisocial: Social Networking is Just Another CB Radio

By Robert X. Cringely

Social networking has a lot of problems as both a business and a cultural phenomenon. To start with there is generally no true business model. This can vary a bit from application to application but most are vying simply for eyeballs and hoping for Google ads to pay the bills until Time Warner or News Corp make them an acquisition offer they can’t refuse. That might be okay for Facebook or MySpace and maybe Linked-In, but there are more than 350 general-purpose social networks out there and I will guarantee you that no more than 5 percent of those will be still operating two years from today.

If you are a social networking entrepreneur and your operation isn’t among the top 10, I’d be either looking frantically for an acquirer or turning your site into a social networking aggregator, linking to many others in exactly the way the chat networks appear to be merging while still retaining their individual identities.

Then there is the annoyance factor, which for me is rapidly accelerating as the major social networks try to establish themselves as hosts for third-party applications. This would appear to be a no-brainer tactic for the two or three social networks that are likely to survive. In fact I could argue that what is more likely to survive than most social networks are the truly compelling applications that run upon them, eventually subsuming their hosts. But in the meantime there is all this annoying crap. How many groups do you have to join, how many causes do you have to support, how many silly applications do you have to run until you come to realize that you are being included TO DEATH?

There are many cool comments to Robert’s article, I like the first one:

I think the exact opposite will happen. Pretty much what spriteless said, that “every site starts adding a profile and find friends w/ common interests widget and groups and chatting” except that they’ll all be interconnected and you’ll have people on one site friending people on another site. (i.e. you can add someone on MySpace to your Facebook friends list…. ok, maybe that’s a bad example ;) . This will all be down with OpenID, FOAF, and OAuth.

Once that happens the big sites will lose the network effect that forces users who already have a social networking profile on another site to sign up with them to be ’social’ with their userbase. And it really doesn’t matter if the big sites want this to happen or not. The long tail of social networking sites is probably bigger than the the head, and they’ll be the first to benefit from opening their borders in this way. Once the ‘long tail’ of small social networking sites are interacting with each other then the network effect will force the big players to open up or lose their userbase as they move to platforms that allow them to keep in touch with all their friends on the twenty to thirty, maybe even hundreds of different sites where their profiles reside.

That’s why I haven’t bothered to sign up to Facebook yet, because I know that one day I won’t have to.

by Sam Hasler

There are three key elements within competition of social networking websites. Data, Code and Interface.

Code: open source software is coming…

Data: open data is coming…

Interface: it is not about open, just about creative, branding and psychology…

The Wisdom of Crowds and Web2.0: Popularity v.s. Diversity

Friday, February 22nd, 2008

I am listening to James Surowiecki’s talk on the Wisdom of Crowds (mp3) at the SXSW Conference 2006.

Today I found two old articles about wisdom of crowds and Web2.0

1. The One Crucial Idea of Web 2.0

Written by Joshua Porter on March 17th, 2006

If there is one idea that encapsulates what Web 2.0 is about, one idea that wasn’t a factor before but is a factor now, it’s the idea of leveraging the network to uncover the Wisdom of Crowds. Forget Ajax, APIs, and other technologies for a second. The big challenge is aggregating whatever tidbits of digitally-recorded behavior we can find, making some sense of it algorithmically, and then uncovering the wisdom of crowds through a clear and easy interface to it.

Source: http://bokardo.com/archives/the-one-crucial-idea-of-web-20/

2、Answering to: The One Crucial Idea of Web 2.0

Written by Frederick Giasson on March 18th, 2006

It is all about popularity; it is all about Google Pagerank. But it is one tool amongst many others.

The problem I see with this method is that something has to be flagged by many, many people to pop-up to the surface - *something* has to be useful to many people that will dig it, link to it, etc. And personally I find useful information all day long, but I don’t or won’t link to that useful information.

I do not want to have the references to resources that meets the needs of *everybody on the Web*; I want to have the references to resources that fill MY needs.

The only time that such methods are really useful is when my needs meet those of the majority. That is often the case when we talk about general information. However it just doesn’t work when I start to search for up-to-date and specific information about an obscure subject, a subject that few people care about, or even more important, a subject about which information has to be inferred in order to be discovered!

Source:http://fgiasson.com/blog/index.php/2006/03/18/answering_to_the_one_crucial_idea_of_web_0/

After read two articles, I believe they talked on different things. Frederick said below:

It is all about popularity; it is all about Google Pagerank. But it is one tool amongst many others.

But I believe Joshua didn’t said on popularity. Wisdom of Crowds is not all about Google Pagerank.

Frederick also asked two questions about Google’s Achilles’ heel

Google offers good services. Google changed the landscape in the search industry. The problem is that I can always spend 1 hour finding something on the Web, and yet what I find is often basically unacceptable.

I have some questions for people who think that the current emerging “Web 2.0″ is a major breakthrough for the Web:

1- What happens if the “crowd” does not find the golden piece of information I am searching for because it is buried too deeply in the Web and nobody noticed it before?

2- Did anyone see an article written on the Canadian government that offers tricks to complete your income taxes form popping-up on Digg?

I believe Google Search has been out of the world of Web2.0, but Google also done something to improve their search products by Wisdom of Crowds.There are two examples below:

1、Google Image Labeler

Welcome to Google Image Labeler, a feature of Google Search that allows you to label images and help improve the quality of Google’s image search results.

http://images.google.com/imagelabeler/

2、Google Maps

Google Maps is a cool service let user add personal information and public information on the map. User’s notes should be within the search results for next user.

http://maps.google.com

Joshua said:

The big challenge is aggregating whatever tidbits of digitally-recorded behavior we can find, making some sense of it algorithmically, and then uncovering the wisdom of crowds through a clear and easy interface to it.

Yes, it is keystone to make a clear and easy interface to push the wisdom of crowds. The right way is not popularity,not digg,not Centralization. It is all about long tail and Diversity.