Micro Space of Oliver Ding

Talking on Brand identity,Internet,Venture Capital,Npos,Career and people in China. http://blog.Swordi.com

Archive for the 'The Long Tail' Category

A brand called Jia:An INTERN 2.0 story powered by RESUME 2.0

Sunday, June 22nd, 2008

I just now read Jia’s new post about her experience of looking for intern job through a unique social media website Slideshare.net

It is a great story that I have been following from 1.0 to 2.0 :)

A brand called Jia 1.0
7 months ago

Jia said the story about the first slideshow:

I uploaded my first PPT resume 4 months ago to Slideshare and was excited to see so many downloads and comments here. My friend Minmin got inspiration from my ppt and did her own. It was great to know that both of ours are selected into Spotlight section here. 4 months past and my life changed a little. Now I updated a new version of the resume and hope you will like it as well.

In fact, she got the first intern through the first slideshow resume. She was doing the intern of Assistant Marketing Manager at Nuovomedia Laboratories, Boston, she honed her research skills in a business setting, accumulated real world knowledge on marketing, and contributed insightful strategies during team meetings. Her boss recommended her as a great find on Linkedin.

A brand called Jia 2.0 2 months ago

Jia updated her A brand called Jia 1.0 ppt resume and uploaded it 2months ago.It attracted more traffic as well as feedback. But that’s it, story seems ends:)

Not yet,the story continued… Jia told us the other half story at the new post:

Until one day in April, I got an email from Doug, one of the directors at PJA, that if I’d like to go there and talk for a possible internship. Puzzled? It turned out that he came across my ppt which was featured on slideshare’s frontpage back to then. After checking out the agency website, I was really excited because I almost went out for a on-campus co-op job fair with limited attending companies which could align with my interests. …So, I replied, made appointments, went for three round interviews, talked to five people at the agency, and finally received the email extending a three-month offer to me.

Jia got the intern job again, it is an exciting story that how people use slideshow as social media tool to spread personal brand,improve social capital,and make advantage of career.That is INTERN 2.0 powered by RESUME 2.0.

TinyURL for this post:

http://tinyurl.com/58nuwa

Related links:

A brand called Jia 1.0 ppt;

A brand called Jia 2.0 ppt;

Jia’s linkedin public profile

Jia’s slideshare space

Jia’s newest post about the original story: Intern 2.0

Comment this story on Friendfeed.com: A brand called Jia: how to use slideshare to get an intern job?

Daily Reading: Antisocial and the Long Tail of Social Networking Websites

Saturday, March 8th, 2008

It is cool article and cool comments:)

Antisocial: Social Networking is Just Another CB Radio

By Robert X. Cringely

Social networking has a lot of problems as both a business and a cultural phenomenon. To start with there is generally no true business model. This can vary a bit from application to application but most are vying simply for eyeballs and hoping for Google ads to pay the bills until Time Warner or News Corp make them an acquisition offer they can’t refuse. That might be okay for Facebook or MySpace and maybe Linked-In, but there are more than 350 general-purpose social networks out there and I will guarantee you that no more than 5 percent of those will be still operating two years from today.

If you are a social networking entrepreneur and your operation isn’t among the top 10, I’d be either looking frantically for an acquirer or turning your site into a social networking aggregator, linking to many others in exactly the way the chat networks appear to be merging while still retaining their individual identities.

Then there is the annoyance factor, which for me is rapidly accelerating as the major social networks try to establish themselves as hosts for third-party applications. This would appear to be a no-brainer tactic for the two or three social networks that are likely to survive. In fact I could argue that what is more likely to survive than most social networks are the truly compelling applications that run upon them, eventually subsuming their hosts. But in the meantime there is all this annoying crap. How many groups do you have to join, how many causes do you have to support, how many silly applications do you have to run until you come to realize that you are being included TO DEATH?

There are many cool comments to Robert’s article, I like the first one:

I think the exact opposite will happen. Pretty much what spriteless said, that “every site starts adding a profile and find friends w/ common interests widget and groups and chatting” except that they’ll all be interconnected and you’ll have people on one site friending people on another site. (i.e. you can add someone on MySpace to your Facebook friends list…. ok, maybe that’s a bad example ;) . This will all be down with OpenID, FOAF, and OAuth.

Once that happens the big sites will lose the network effect that forces users who already have a social networking profile on another site to sign up with them to be ’social’ with their userbase. And it really doesn’t matter if the big sites want this to happen or not. The long tail of social networking sites is probably bigger than the the head, and they’ll be the first to benefit from opening their borders in this way. Once the ‘long tail’ of small social networking sites are interacting with each other then the network effect will force the big players to open up or lose their userbase as they move to platforms that allow them to keep in touch with all their friends on the twenty to thirty, maybe even hundreds of different sites where their profiles reside.

That’s why I haven’t bothered to sign up to Facebook yet, because I know that one day I won’t have to.

by Sam Hasler

There are three key elements within competition of social networking websites. Data, Code and Interface.

Code: open source software is coming…

Data: open data is coming…

Interface: it is not about open, just about creative, branding and psychology…

The Wisdom of Crowds and Web2.0: Popularity v.s. Diversity

Friday, February 22nd, 2008

I am listening to James Surowiecki’s talk on the Wisdom of Crowds (mp3) at the SXSW Conference 2006.

Today I found two old articles about wisdom of crowds and Web2.0

1. The One Crucial Idea of Web 2.0

Written by Joshua Porter on March 17th, 2006

If there is one idea that encapsulates what Web 2.0 is about, one idea that wasn’t a factor before but is a factor now, it’s the idea of leveraging the network to uncover the Wisdom of Crowds. Forget Ajax, APIs, and other technologies for a second. The big challenge is aggregating whatever tidbits of digitally-recorded behavior we can find, making some sense of it algorithmically, and then uncovering the wisdom of crowds through a clear and easy interface to it.

Source: http://bokardo.com/archives/the-one-crucial-idea-of-web-20/

2、Answering to: The One Crucial Idea of Web 2.0

Written by Frederick Giasson on March 18th, 2006

It is all about popularity; it is all about Google Pagerank. But it is one tool amongst many others.

The problem I see with this method is that something has to be flagged by many, many people to pop-up to the surface - *something* has to be useful to many people that will dig it, link to it, etc. And personally I find useful information all day long, but I don’t or won’t link to that useful information.

I do not want to have the references to resources that meets the needs of *everybody on the Web*; I want to have the references to resources that fill MY needs.

The only time that such methods are really useful is when my needs meet those of the majority. That is often the case when we talk about general information. However it just doesn’t work when I start to search for up-to-date and specific information about an obscure subject, a subject that few people care about, or even more important, a subject about which information has to be inferred in order to be discovered!

Source:http://fgiasson.com/blog/index.php/2006/03/18/answering_to_the_one_crucial_idea_of_web_0/

After read two articles, I believe they talked on different things. Frederick said below:

It is all about popularity; it is all about Google Pagerank. But it is one tool amongst many others.

But I believe Joshua didn’t said on popularity. Wisdom of Crowds is not all about Google Pagerank.

Frederick also asked two questions about Google’s Achilles’ heel

Google offers good services. Google changed the landscape in the search industry. The problem is that I can always spend 1 hour finding something on the Web, and yet what I find is often basically unacceptable.

I have some questions for people who think that the current emerging “Web 2.0″ is a major breakthrough for the Web:

1- What happens if the “crowd” does not find the golden piece of information I am searching for because it is buried too deeply in the Web and nobody noticed it before?

2- Did anyone see an article written on the Canadian government that offers tricks to complete your income taxes form popping-up on Digg?

I believe Google Search has been out of the world of Web2.0, but Google also done something to improve their search products by Wisdom of Crowds.There are two examples below:

1、Google Image Labeler

Welcome to Google Image Labeler, a feature of Google Search that allows you to label images and help improve the quality of Google’s image search results.

http://images.google.com/imagelabeler/

2、Google Maps

Google Maps is a cool service let user add personal information and public information on the map. User’s notes should be within the search results for next user.

http://maps.google.com

Joshua said:

The big challenge is aggregating whatever tidbits of digitally-recorded behavior we can find, making some sense of it algorithmically, and then uncovering the wisdom of crowds through a clear and easy interface to it.

Yes, it is keystone to make a clear and easy interface to push the wisdom of crowds. The right way is not popularity,not digg,not Centralization. It is all about long tail and Diversity.

Daily Reading: Long-tail Nations: Our Stories Keep Us Alive

Thursday, January 31st, 2008

This post is Daily Reading of Yesterday. It isn’t online reading because I got outside and went to a museum in Downtown.

I visit George Gustav Heye Centre of National Museum of the American Indian. Listening to our Ancestors—The Art of Native Life along the North Pacific Coast is on view there through July 20, 2008.

I am made a strong impression by the great exhibition with many.More than 400 ceremonial and everyday objects let us know how people of 11 Native communities along the North Pacific Coast balance time-honored values in the modern world.

I specially like the introduction written by every community curator, even I transcribed some sentences to my jotter. I’d like to share them here to you guys.

Nuxalk—we stand together

This exhibition features tools our ancestors used in their everyday lives, as well as dance masks and regalia associated with two of our most important ceremonial societies.

These objects shed light on the world of our ancestors, a world that was almost taken from us. When smallpox came in the 1860s, the dancing stopped. In 1884, the government outlawed the potlatch, which stopped us from being a people. Later, our children were sent to boarding schools, which separated them from their culture. Dances were forgotten. Songs went unsung.

But many of our stories were still told at night, in secret. That’s how our culture survived. When the potlatch ban was lifted, people started dancing and singing again. New marks were made. The “Sleeping period” was over.

Our stories keep us alive. They tell us where we’re from and who we are. We are Nuxalkmc. Welcome to our exhibition.

Nuxalk Heritage Committee, 2004

Coast Salish: everything is interconnected

The Art of Everyday Life

Everything in this exhibit was used in daily life. The items weren’t made for art—they were made for use.

The designs had a purpose and a meaning to the individuals who made them and the families who used them. All the work you see here, whether a basket, a canoe, or tools for fishing, hunting, and gathering, had a purpose.

……The items shown here reflect functionality, durability, ad exquisite, workmanship. Designs were handed down from generation to generation, and we still have people who make these items today.

Marilyn G. Jones, Coast Salish community curator, 2004

Makah—-people who live by the rocks and seagulls

……Today we are revitalizing our ancestral language, adhering to traditional values, and preserving our culture in a rapidly changing world.

Makah community curators, 2004

Kwakwaka’wakw—–Gwayaya’elas-Our customs, our ways.

We Acknowledge Life with Sacredness and Ceremony

……Today we strive to follow to in the foot steps of our ancestors. We believe we are still connected to our past, and we carry that essence through our ancestral memory. We are where we belong. We are a living culture.

Barb Cranmer, community curator, 2005

Heiltsuk—Dhuwalax

The Laws of Our Ancestors.

……Our ancestors used many of the objects shown here during potlatches and dance ceremonies. These ceremonies were banned in 1884, but our people continued them in secret. Today we still uphold the laws of our ancestors…….

Harvey Humchitt, Heiltsuk community curator, 2004

Tsimshian—since time immemorial

The Spirits in All Things

For the past 10,000 years, we have had a special relationship with this world in which we live. Our identity arises from our communication to the land, to our ancestors, and to each other. It embraces all that we see around us.

We are close to the earth and all its in habitants and we see and know the spirits in all things. The spirits help us, and we honour them in our lineage crests. We are Raven, Eagle, Wolf, and Killer Whale. We are Tsimsian.

Lindsey Martin and William White, 2004

Haida—-we carry on our ancestors’ voices

Xaayda SGaalang and Xyaahl, Haida Song and Dance

Songs and dances figure significantly in our culture, ranging from everyday use to formal ceremonies that honour historical events.

……wearing our regalia, singing our songs, and performing our dances grounds and fulfills us. We carry on our ancestors’ voices.

Haida community curators, 2004

If you also want to listen to their ancestors, you could visit here to take an online unique tour.

Long tail cyber-man: syndicate the long tail of time and energy from people

Sunday, June 24th, 2007

May 18, I talked with Mr. Leo Cheng (links to his Chinese blog)who is a social psychologist on Skype.

Leo is a professor of Zhongshan University of Guangdong. We know each other through Internet and met each other on April 1 in Guangzhou when we joined Psychology Business Conference. We made voice chat for one hour.

Psychology Business Conference (see more photos)

I was speaking on The Business model of Psy-Business. If you want to download my presentation (Only in Chinese), you could click the link below:
www.swordi.com/download/psybusiness2007.ppt

He wrote an article called The long tail cyber-man: syndicate the long tail of time and energy from people. (links to the Chinese article)

This article gives an overview of Pro-Ams make cooperation through single cyber identity in Internet.

He said everyone has more faces such as proper job and amateur activities. Everyone has his own strong and weak points. Everyone has more kind of skills. Everyone has dream which couldn’t realize in real life but they has more time.

If people live in Internet, they should be Pro-Ams - people pursuing amateur activities to professional standards. People will create their cyber identity and find their other self.

He said there is a way to make a cyber-man which many people play a role. People donate time and skill and knowledge together into a cyber-man who has own website, blog, e-mail address, IM account and SNS profile webpage, and expend own social networks in Linkedin.com

It is interesting thing. The cyber-man will play a role as a tutorship and provide non- Profit service for small city. The cyber-man will play many of roles.

We talked on many topics below:

- Which size of people could incubate a cyber-man?

- Is it time to create cyber-man?

- Is social activities website good platform to make Pro-Ams together and incubate cyber-man?

- What is social activities website? PledgeBank.com or Yeeyan.com?

- Which kind of cyber-man will be incubates in first stage?

- When people play a role, how to create uniform Identity clearly?

- How do people use single IM account in same time when they play a cyber-man?

I believe it is a cool research project with great vision and huge imagination. Leo has huge passion on it. He is finding some collaborator to practice his idea.

This a story about NPOs culture in China. I know other friends do other things. They try to use web2.0 tools to help their NPOs project expanding quickly. People also begin to practice in some unconventional field. Someone is thinking on social enterprise and take action.